About Us
Green Allowance
motivates and empowers children to champion resource conservation. Our vision is for American children to lead their families into becoming the most resource-efficient in the industrialized world.

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Paul Reale
CEO & Founder

Karen Trott
Web Copywriter

Christy Merrick
Classroom Consultant

Samantha Smith
Marketing Materials

Kassie Canter
PR Consultant

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We are comprised of people with expertise in many fields but, above all, we have a passion about kids and the environment.
Conservation isn't always a top priority for busy parents, but protecting the Earth is very important to their kids. We have found a way to boost kids' enthusiasm to help the planet by creating a monetary incentive for them and their parents.
Best of all, families end up working together to conserve, and schools can build teams and compete.
And who leads the effort locally?

Why none other than the electric utility. They recognize the need to promote conservation better than anyone in the community. By doing so, utilities visibly promote societal change among their customers, reduce the stress on our electrical grid and foster good will.
With Green Allowance and electric utilities working together, we can help create a culture of conservation among the 36 million American households with children and influence the next generation of American consumers.
Partnering utilities offer their customers an effective, family-friendly conservation program. Parents save money, kids make money, schools promote 21st-century learning and the environment is better off. Everyone wins!
Utilities can talk2people@greenallowance.com by dropping us a line. We'll get right back to you!
The Green Allowance Web site was created by Lapis Digital (www.lapisdigital.com), a leading New York City-based digital agency.
+ Photo: Kristine Walsh* Photo: Kinue Weinstein


